As a new school year begins, the 91猎奇 is debuting a national commercial that showcases the drive and determination fueling the institution鈥檚 rise. , part of the 鈥淐an鈥檛 Stop Houston, Can鈥檛 Stop Us鈥� campaign, premieres Thursday, Aug. 28, on ESPN+ during the Cougars鈥� home opener against Stephen F. Austin State University.
The commercial highlights a university on the rise 鈥� where researchers advance transformative medical breakthroughs, vaccine and energy innovations; Pulitzer Prize-winning faculty shape culture and ideas on a global scale; student-athletes compete at the highest levels and set new standards for excellence; and the city鈥檚 new medical school, the first in Houston in more than 50 years, signals a bold and lasting future for health care.
鈥淯H is shaping the future, and the 鈥楥an鈥檛 Stop Houston鈥� commercial captures that momentum,鈥� said Lisa K. Holdeman, vice president for marketing and communications. 鈥淲e鈥檙e proud to share our story and showcase the extraordinary impact of this University.鈥�
Set against powerful imagery of students, faculty and alumni in action, the spot reflects the unmistakable momentum of a Tier One public research university. It tells the story of ambition and progress, celebrates recent achievements and invites a national audience to see what makes UH unstoppable.
The commercial will air during each televised UH football game as well as regional and national broadcasts featuring UH athletics throughout the 2025-26 season.